"It Matters" is the outro of Son Kuma’s album ‘Keep That Energy’ and a reminder that where you direct your energy matters. As a physicist, Kuma sees matter as a physical manifestation of energy, but as a human, he believes what matters most in this world is freedom of life. ‘It Matters’ inspires gratitude and compassion for humanity. By blending sonic elements of R&B, Pop, and Afrobeat/Amapiano, Kuma instills a resonant charm throughout the tune that takes listeners through a paradisal experience.

Releases: March 6th